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In Internet Marketing
First Pre-sell and then sell
In the case of a buyer in a store that is curious and gather information, a good vendor will help you know the products, their advantages and disadvantages and convenience to compare with similar marks, etc.. All this without trying to force the sale because it puts the customer on the defensive and most likely to leave.
This process of “warming” is critical to the sale, even if the customer does not buy here and now. If you run the process, the customer will return when you are ready to buy and look to good seller for the transaction. The fact of having given their time and knowledge to the customer has paid over.
No one likes aggressive sellers… and your website is your seller.
Marketing in the Internet, you can not see your visitors face to face and “warm” to purchase from you. This must be done with great web content that make the work of pre-sale.
When you do a good job of marketing online, pre-sales can result in a conversion (Conversion Rate) high. The conversion ratio is the proportion of visitors who become customers. Combining these results with a high traffic of visitors interested and have the magic of internet sales.

Tags: Marketing and Sales, Online Business //